Privacy Policy

Last updated:

Zeto (operated by ButTech) is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.

1. Who we are

Zeto is a trading name of ButTech. Our registered address and data controller contact details are available on request by emailing [email protected].

For the purposes of UK data protection law, ButTech is the data controller for personal data collected through this website.

2. What personal data we collect

When you submit a demo request or general enquiry through our contact forms, we collect: your name, company name, job title, email address, phone number, and the content of your message.

When you visit our website, our hosting infrastructure may automatically log your IP address, browser type, operating system, referring URL, and pages visited. This is standard server log data.

We do not currently use third-party analytics cookies or advertising trackers. If this changes, this policy will be updated and your consent obtained where required.

3. How we use your data

Demo request data: to contact you, arrange a product demonstration, and follow up on your enquiry. Legal basis: legitimate interests (responding to a business enquiry you initiated).

General enquiry data: to respond to your message. Legal basis: legitimate interests.

Server log data: to maintain the security and performance of our website. Legal basis: legitimate interests.

We will never sell your personal data to third parties or use it for unsolicited marketing without your explicit consent.

4. Who we share your data with

We may share your data with trusted service providers who help us operate our website and business (for example, our hosting provider and email delivery service). These providers act as data processors under our instruction and are bound by appropriate data processing agreements.

We will disclose personal data to law enforcement or regulatory bodies if required to do so by law.

We do not transfer your personal data outside the UK or European Economic Area without appropriate safeguards in place.

5. How long we keep your data

Enquiry and demo request data is retained for up to 24 months from the date of your enquiry, or until you ask us to delete it, whichever comes first.

Server log data is retained for up to 90 days.

6. Your rights

Under UK GDPR you have the right to: access the personal data we hold about you; correct inaccurate data; request erasure of your data; object to or restrict our processing; and data portability.

To exercise any of these rights, email [email protected]. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data lawfully.

7. Cookies

We use a small number of strictly necessary cookies to make our website function. Please see our Cookie Policy for full details.

8. Changes to this policy

We may update this policy from time to time. The 'last updated' date at the top of this page will reflect any changes. Continued use of our website after an update constitutes acceptance of the revised policy.

9. Contact us

For any privacy-related questions, email [email protected].

This policy should be reviewed by a qualified solicitor before relying on it for compliance purposes.